Netly: The Third Screen

Amazon, the Kindle and Reporting 101

Posted on: November 30, 2009

Amazon published a press release today asserting that “November is already the best sales month ever for Kindle, even before Cyber Monday.”

That sure sounds like a big deal, but since Amazon has never shared any real numbers on the Kindle, who knows what it means. Perhaps it sold 6 Kindles in November, who knows?

That said, I counted a half dozen of them on the SFO-to-NY plane last night, so it’s a safe bet they sold more than 6 in November. I wish the giant e-tailer would be more forthcoming with data; “press releases” like this make me feel like I’m being played.

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