Netly: The Third Screen

Consumers will soon know that Zinio is not a vitamin

Posted on: October 13, 2009

In the last 3 months, Zinio, which produces digital editions of print publications, has added over 1,000 magazines and books to its portfolio of offerings.  But ask anyone you know who doesn’t work in the publishing biz what Zinio is and you’ll get a blank stare.  A new partnership with Target, announced today, could help change that. 

Reuters’ Robert MacMillan reports that Zinio will sell electronic versions of magazines on a digital newsstand on Target’s website.   

MacMillan notes, “these titles are meant to look — if not feel — like the print magazines they are replacing.”  The question is, if consumers wanted to experience the look and feel of print magazines, wouldn’t they just read one?   Zinio announced earlier this year it would make its offerings available on Plastic Logic’s eReader when it launches, so consumers will have to make that call in more than one place.

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