Netly: The Third Screen

CNN’s iPhone App: A big day for paid content

Posted on: September 28, 2009

iPhone PSD

For months, I’ve been hearing about CNN’s pending iPhone app. In fact, I think it’s fair to say it’s the most talked-about, not-yet-launched app in the news business. Well, now everyone can get a look because it launches today.

The reason it’s getting so much buzz: It costs $1.99.

Wait, this is the general news business? I thought everything was supposed to be free. From the press release:

“The CNN App has what we think is one of the best user experiences around, and will quickly become an essential daily news source for many iPhone and iPod touch users,” said Louis Gump, vice president of CNN Mobile. “We tailored the best of CNN specifically for them, whether they check in from the beach, the airport or the ballpark.”

The app has pretty much what you’d expect—photos, cover-flow view, written reports and of course CNN’s video feeds, as well as a raft of user-defined alerts. I bet it does well. How long before a million people download it?

Godspeed, CNN.

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