Netly: The Third Screen

Google FastFlip: A new way to read magazines, blogs and newspapers?

Posted on: September 15, 2009

fast_flip_logoI guess that remains to be seen. Looks pretty useless. But, it’s free!

From the press release:

A few moments ago, in Google Labs, we released an innovative service for reading articles called Google Fast Flip (http://fastflip.googlelabs.com/).

Fast Flip is an experiment with our publishing partners that’s designed to innovate how people discover and consume media. It combines some of the best qualities of print and the Web, letting you “flip” through pages online as quickly as flipping through a magazine. The service is filled with news, feature stories, opinion pieces and other journalism from more than three dozen top-notch publishers such as the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek.

Best line from the release: “It also tests our theory that being able to read articles faster means people will read more of them, driving more ad revenue to publishers.”

Actually, the more I look at this, the more I think it’s aimed at new tablets and upcoming e-readers. Google says the project involves a revenue split with its publishing partners.

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