Netly: The Third Screen

Will E-readable content get lousy CPMs, just like the Web?

Posted on: September 14, 2009

The head of BPA Worldwide, which bills itself as the largest auditor of media in the world, says that as e-readers proliferate, the publishing industry runs the risk of being stuck with a “hybrid model” that values content somewhere between the Web and print.

I’m not following the reasoning; I actually think that if e-reader content has hybrid valuation, it’s the best of both worlds: The power of full-page, high-impact relevant print ads, coupled with the engagement metrics of the Web.

Link to The Australian, via BoSacks

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