Netly: The Third Screen

Will E-readable content get lousy CPMs, just like the Web?

Posted on: September 14, 2009

The head of BPA Worldwide, which bills itself as the largest auditor of media in the world, says that as e-readers proliferate, the publishing industry runs the risk of being stuck with a “hybrid model” that values content somewhere between the Web and print.

I’m not following the reasoning; I actually think that if e-reader content has hybrid valuation, it’s the best of both worlds: The power of full-page, high-impact relevant print ads, coupled with the engagement metrics of the Web.

Link to The Australian, via BoSacks

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

    • Steven Baker, PMP (@STEVEPMP): I just read your comment about wanting an artist to be a part of the resurrection of Netly News sometime. If you ever want to try, I have a very tale
    • Magda: If you're looking to buy these arceilts make it way easier.
    • Mikel: Such a deep ansrew! GD&RVVF
    %d bloggers like this: