Netly: The Third Screen

Barnes & Noble’s new Nook eReader will come with LendMe technology, which will allow you to lend your e-books to friends and family.   A big win for consumers.   The blogosphere is completely in love with LendMe, identifying this as the Nook’s #1 advantage over the Kindle.

But according to Publishers Lunch, execs at most of the biggest trade houses have not yet agreed to participate in LendMe.  They’re thinking how do we do this without killing revenues and ourselves? One Nook reviewer outlines a few different lending scenarios book publishers might consider.   Everyone’s favorite Nook talking point isn’t set in stone.

The most underreported advantage of the Nook over the Kindle: The 40,000 B&N booksellers who will serve as in-store cheerleaders and educators for the device.  (a poor man’s Apple Genius if you will).  Customers will be able to take the Nook for a test drive at B&Ns around the country.